Scarlet Knight Enterprises
Scarlet Knight Enterprises represents a bold evolution of the traditional college athletics model, transforming Rutgers’ commercial operations into an integrated, forward-thinking organization built to unlock new growth, maximize market opportunity and deliver meaningful resources directly to Scarlet Knight student-athletes.
Spearheaded by Director of Athletics Keli Zinn, Scarlet Knight Enterprises centralizes the athletic department’s most valuable commercial assets into a single, purpose-driven entity that will accelerate decision-making, cultivate regional and national partnerships and position Rutgers as a leader in the rapidly changing landscape of college athletics.
“The creation of Scarlet Knight Enterprises is a pivotal step for Rutgers Athletics,” said Zinn. “College athletics is evolving rapidly, and we have a responsibility to be proactive in how we structure our business operations to grow and diversify our revenue. We are building a modern, innovative business model that allows us to maximize opportunities, compete aggressively in the marketplace and generate new resources that directly benefit our student-athletes and fans.”
Scarlet Knight Enterprises will absorb the existing organizational structure of Scarlet Assets Management Company (SAMCO) LLC, and a new Chief Executive Officer (CEO) will be appointed to lead the organization. The Board of Directors will include accomplished leaders with experience at the highest levels of the sports and entertainment industry, bringing deep industry expertise and strategic insight to guide the enterprise’s growth.
Powering the Future of Rutgers Athletics Partnerships
Scarlet Knight Enterprises connects brands to the full scale, reach, and influence of Rutgers Athletics through integrated, results-driven partnerships.
Vision
To redefine how brands engage with college athletics by building meaningful, measurable connections between partners, student-athletes, and the Rutgers community.
Approach
We bring together Name, Image, and Likeness (NIL), multimedia rights, digital media, and experiential marketing into one unified platform—delivering fully integrated campaigns designed to drive impact across every touchpoint.
Goals
To create best-in-class partnerships that generate real value for brands, elevate the Rutgers Athletics experience, and drive long-term growth across our ecosystem.
Why Choose Us
A unified platform. A passionate fanbase. A Big Ten stage. We deliver partnerships built for scale, impact, and measurable results.
One Integrated Platform
Access Name, Image, and Likeness (NIL), in-venue, digital, and experiential assets through one strategic partner—streamlining execution and maximizing campaign impact.
Big Ten Reach & Visibility
Engage a passionate, statewide audience and gain exposure on one of the biggest stages in college athletics.
Data-Driven, Results Focused
We build campaigns backed by insights, analytics, and performance tracking—ensuring measurable outcomes for every partner.
Creative that Drives Engagement
Our in-house team develops premium content and activations that cut through the noise and connect with fans in authentic ways.
staff directory
| Name | Position | |
|---|---|---|
| Todd Knisley | Executive Deputy Athletic Director, Chief Operating and Revenue Officer | tknisley@scarletknights.com |
| Lisa Tirrell | Executive Vice President, Key Partnerships & External Affairs | ltirrell@samco.llc |
| Kerry Atkinson | Executive Vice President, Corporate Partnerships | katkinson@samco.llc |
| Stephen Fiorella | Associate Vice President, Corporate Partnerships | sfiorella@samco.llc |
| Dann Kabala | Vice President, R NIL | dkabala@samco.llc |
| Will Larossa | Director, R NIL | wlarossa@samco.llc |
| Brian Cahill | Vice President, Ticketing | b.cahill@samco.llc |
| Andy Granozio | Vice President, Operations | agranozio@samco.llc |
| Tyler Lundgren | Vice President, Finance and HR | tlundgren@samco.llc |
| Katie Champion | Director, Project Management | kchampion@samco.llc |
| Ron Chen | Director of Creative Brand Partnerships | r.chen@samco.llc |
| Jackie Dimmick | Manager, Brand Partnerships | jdimmick@samco.llc |
| Victoria O'Brien | Manager, Corporate Partnerships | vobrien@samco.llc |
| Sam Jiorle | Manager, Corporate Partnerships | sjiorle@samco.llc |
| Daniel Newton | Coordinator, Operations | dnewton@samco.llc |
| Sophia Polos | Coordinator, Brand Partnership Fulfillment | spolos@samco.llc |
| Sarah Wisnack | Content Creator, R NIL | swisnack@samco.llc |
| Shaunak Sawant | Content Creator, R NIL | ssawant@samco.llc |