possibilities and benefits
At Scarlet Knight Enterprises, we build integrated marketing campaigns that connect brands to one of the most engaged audiences in college athletics in the nation’s No.1 media market. From Name, Image, and Likeness (NIL) storytelling to in-venue experiences and digital amplification, our creative services are designed to deliver measurable impact across every touchpoint of the Rutgers ecosystem.
Branded Content Production
High-Quality content built for distribution across all channels, designed to maximize reach, engagement, and storytelling
Name, Image, and Likeness (NIL) Marketing Engine
Handling the entire Name, Image, and Likeness (NIL) activation process connecting brands with Rutgers Athletes through strategy, talent matching, content creation, and performance tracking
Digital Amplification
Custom campaigns across Rutgers Athletics social, email, and digital platforms driving awareness, engagement, and measurable impact across Rutgers audiences
Game Day Experience Design
Turning live moments into high-impact brand experiences through creative built for videoboards, LED signage, PA reads, in-game radio features
Brand & Creative Studio
Custom-designed assets including co-branded graphics, promotional materials, and campaign visuals following both Rutgers and the partner’s brand standards
Integrated Campaign Strategy
Full-service support from concept to execution as we develop integrated campaigns that connect in-venue, digital, Name, Image, and Likeness (NIL), and experiential elements into one cohesive partner story