IP and Trademark
Leverage Rutgers’ official marks and brand assets to create co-branded marketing across products and promotions that drives credibility, visibility, and connection with fans
In-Venue Signage
Capture fan attention at scale through LED boards, static-signage, and sponsored features, to embed your brand directly into the game day experience
Digital and Media Campaigns
Scarlet Knight Enterprises delivers integrated campaigns that combine targeted distribution, creative storytelling, and measurable performance that span all of Rutgers Athletics’ digital ecosystem including: Email, Social Media, App integration, Website integration, Digital Ticketing, Radio broadcast, Paid Media, and placed media through CTV and Banner Ads
Name, Image, and Likeness (NIL)
Connect authentically with audiences by partnering with Rutgers student-athletes through RNIL, as we deliver trusted and highly engaging content
Creative Content
Bring your brand to life with our in-house creative team that produces performance-driven assets designed for distribution across digital, in-venue, and athlete channels
Community Programming
Partners can make a lasting impact while building strong regional connections by aligning your brand with Rutgers community initiatives
Tickets and Hospitality
Partners can gain direct access to high-value audiences in a Big Ten environment through premium access to Rutgers Athletics events.
Event and Campus integrations
Scarlet Knight Enterprises creates opportunities for meaningful and in-person brand interactions to allow brands to engage directly with students, fans, and the Rutgers community
possibilities and benefits
Scarlet Knight Enterprises offers brands direct access to the full Rutgers Athletics ecosystem—delivering unmatched visibility, engagement, and impact on a Big Ten stage. Our integrated approach combines Name, Image, and Likeness (NIL), in-venue assets, digital media, and experiential activations to create high-performing partnerships built for scale.
With a focus on results, we design and execute campaigns that connect with fans in authentic ways, drive measurable performance, and create lasting brand affinity. From concept to execution, Scarlet Knight Enterprises is built to turn partnerships into powerful business outcomes.
