One Platform. One Partner. One Rutgers.
Scarlet Knight Enterprises was established by Rutgers University to lead and unify the commercial future of Rutgers Athletics. Backed by university leadership and aligned with the vision of a modern, competitive Big Ten program, Scarlet Knight Enterprises serves as the exclusive gateway for all marketing, media, and Name, Image, and Likeness (NIL) partnerships. By bringing every opportunity under one platform, we deliver a seamless, integrated approach that connects brands directly to the full scale, reach, and influence of Rutgers Athletics.
Mission Statement
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Vision Statement
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The Power of Rutgers Athletics
“The Block R logo has stood as a primary icon for Rutgers Athletics for over half a century. It signals a strong foundation – honoring the tradition that has been built across decades of competition and continuing as the symbol that will be embraced by the next generation of Scarlet Knights. Reinforcement of the primary identity will build equity in the Rutgers Athletics brand. The Block R logo works well across all media. With a flexible approach to palettes and logo staging, the Block R is positioned to represent Rutgers Athletics for years to come.”
Keli Zinn
Current Athletic Director
“I am excited to partner with Keli Zinn and the Rutgers leadership team as they position the university to thrive in today’s evolving athletics landscape. Scarlet Knight Enterprises reflects a forward-looking, strategic approach to the business of college athletics, one designed to drive growth, strengthen partnerships, and generate meaningful support for student-athletes. With strong leadership from Director Zinn and President Tatem Rutgers is building a model that will deliver long-term sustainability and success.”
Oliver Luck
Chairman of the Board of Directors - Scarlet Knight Enterprises
“We know the landscape of college athletics is changing, and if you want to show up and show out for Rutgers, your support for RNIL is crucial. It’s about investing in student-athletes, empowering their opportunities, and helping Rutgers continue to compete at the highest level.”
Devin and Jason McCourty
Former Rutgers Football player – Former NFL players and Champions
“I had opportunities all over the country, but staying home and representing New Jersey at Rutgers meant everything to me. With RNIL, student-athletes have the support to grow their brand and prepare for what comes next.”
Dylan Harper
San Antonio Spurs
Name, Image, and Likeness (NIL) opportunities at Rutgers helped me build my brand early. With Rutgers RNIL, future Scarlet Knights will have even greater support to grow, learn, and prepare for what’s next.
Ace Bailey
Former Rutgers Basketball player – Current Utah Jazz NBA Player
“As a Rutgers alum, I’m grateful for the support from SKE’s marketing team in helping me understand and build my personal brand. Their guidance around Name, Image, and Likeness (NIL), storytelling, and partnerships gave me tools I’ll use long after my playing career.”
Casey Murphy
National Women’s Soccer League (NWSL)
PNC values a marketing partner that executes seamlessly without requiring constant oversight, and SKE has evolved to deliver exactly that. Their team is communicative, responsive, and proactive—implementing consistent check-ins to ensure every element is addressed while remaining adaptable in an ever-changing college athletics landscape. What sets SKE apart is not only their broad talent and unique regional opportunities, but their commitment to building true relationships rather than transactional sponsorships. A standout example was our collaborative pivot to develop the ‘Where Are They Now’ concept, which exceeded expectations across our corporate sponsorship team. As a Big Ten institution with deep statewide roots, Rutgers continues to provide distinctive value, and SKE’s growth and agility give us confidence in the strength and longevity of this partnership.
PNC Partnership | Client & Community Relations Director
Being a Rutgers student-athlete teaches you discipline, leadership, and responsibility. R NIL builds on those values by giving athletes the tools to grow their brand and prepare for the future. It’s a huge win for Rutgers and for student-athletes.
Kyle Monangai | Former Rutgers Basketball Player
I cannot say enough good things about my experience at Rutgers. I came in expecting to grow as a basketball player and left knowing I had a family and a support system for life. The future of Rutgers is as bright as ever.
Geo Baker | Former Rutgers Basketball Player
We know the landscape of college athletics is changing, and if you want to show up and show out for Rutgers, your support for R NIL is crucial. It’s about investing in student-athletes, empowering their opportunities, and helping Rutgers continue to compete at the highest level.
Devin Jason McCourty | Former Rutgers Football player
As a Rutgers alum, I’m grateful for the support from SKE’s marketing team in helping me understand and build my personal brand. Their guidance around NIL, storytelling, and partnerships gave me tools I’ll use long after my playing career.
Casey Murphy | National Women's Soccer League
NIL opportunities at Rutgers helped me build my brand early. With Rutgers R NIL, future Scarlet Knights will have even greater support to grow, learn, and prepare for what’s next.
Ace Bailey | Former Rutgers Basketball
Rutgers is home. Choosing to stay was about loyalty, growth, and believing in this program. With R NIL, there’s real support behind our athletes as we continue building something special here in Jersey.
KJ Duff | Rutgers Football
Rutgers is home. Choosing to stay was about loyalty, growth, and believing in this program. With R NIL, there’s real support behind our athletes as we continue building something special here in Jersey.
Dylan Harper | San Antonio Spurs
Board & Executive Board
Michael Flaherty
Kimberly Lewis
Oliver Luck
Kathryn Tappen
Amy Towers
Finn Wentworth
