One Platform. One Partner. One Rutgers.
Scarlet Knight Enterprises was established by Rutgers University to lead and unify the commercial future of Rutgers Athletics. Backed by university leadership and aligned with the vision of a modern, competitive Big Ten program, Scarlet Knight Enterprises serves as the exclusive gateway for all marketing, media, and Name, Image, and Likeness (NIL) partnerships. By bringing every opportunity under one platform, we deliver a seamless, integrated approach that connects brands directly to the full scale, reach, and influence of Rutgers Athletics.
Mission Statement
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Vision Statement
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The Power of Rutgers Athletics
“The Block R logo has stood as a primary icon for Rutgers Athletics for over half a century. It signals a strong foundation – honoring the tradition that has been built across decades of competition and continuing as the symbol that will be embraced by the next generation of Scarlet Knights. Reinforcement of the primary identity will build equity in the Rutgers Athletics brand. The Block R logo works well across all media. With a flexible approach to palettes and logo staging, the Block R is positioned to represent Rutgers Athletics for years to come.”
Keli Zinn
Current Athletic Director
“I am excited to partner with Keli Zinn and the Rutgers leadership team as they position the university to thrive in today’s evolving athletics landscape. Scarlet Knight Enterprises reflects a forward-looking, strategic approach to the business of college athletics, one designed to drive growth, strengthen partnerships, and generate meaningful support for student-athletes. With strong leadership from Director Zinn and President Tatem Rutgers is building a model that will deliver long-term sustainability and success.”
Oliver Luck
Chairman of the Board of Directors - Scarlet Knight Enterprises
“We know the landscape of college athletics is changing, and if you want to show up and show out for Rutgers, your support for RNIL is crucial. It’s about investing in student-athletes, empowering their opportunities, and helping Rutgers continue to compete at the highest level.”
Devin and Jason McCourty
Former Rutgers Football player – Former NFL players and Champions
“I had opportunities all over the country, but staying home and representing New Jersey at Rutgers meant everything to me. With RNIL, student-athletes have the support to grow their brand and prepare for what comes next.”
Dylan Harper
San Antonio Spurs
Name, Image, and Likeness (NIL) opportunities at Rutgers helped me build my brand early. With Rutgers RNIL, future Scarlet Knights will have even greater support to grow, learn, and prepare for what’s next.
Ace Bailey
Former Rutgers Basketball player – Current Utah Jazz NBA Player
“As a Rutgers alum, I’m grateful for the support from SKE’s marketing team in helping me understand and build my personal brand. Their guidance around Name, Image, and Likeness (NIL), storytelling, and partnerships gave me tools I’ll use long after my playing career.”
Casey Murphy
National Women’s Soccer League (NWSL)
Ryan Gates values a marketing partner that executes seamlessly without requiring constant oversight, and SKE has evolved to deliver exactly that. Their team is communicative, responsive, and proactive—implementing consistent check-ins to ensure every element is addressed while remaining adaptable in an ever-changing college athletics landscape. What sets SKE apart is not only their broad talent and unique regional opportunities, but their commitment to building true relationships rather than transactional sponsorships. A standout example was our collaborative pivot to develop the ‘Where Are They Now’ concept, which exceeded expectations across our corporate sponsorship team. As a Big Ten institution with deep statewide roots, Rutgers continues to provide distinctive value, and SKE’s growth and agility give us confidence in the strength and longevity of this partnership.
Ryan Gates | Client & Community Relations Director Being a Rutgers student-athlete teaches you discipline, leadership, and responsibility. R NIL builds on those values by giving athletes the tools to grow their brand and prepare for the future. It’s a huge win for Rutgers and for student-athletes.
Kyle Monangai | Bears Running Back 
I cannot say enough good things about my experience at Rutgers. I came in expecting to grow as a basketball player and left knowing I had a family and a support system for life. The future of Rutgers is as bright as ever.
Geo Baker | Former Rutgers Basketball Player
We know the landscape of college athletics is changing, and if you want to show up and show out for Rutgers, your support for R NIL is crucial. It’s about investing in student-athletes, empowering their opportunities, and helping Rutgers continue to compete at the highest level.
Devin Jason McCourty | Former Rutgers Football player 
As a Rutgers alum, I’m grateful for the support from SKE’s marketing team in helping me understand and build my personal brand. Their guidance around NIL, storytelling, and partnerships gave me tools I’ll use long after my playing career.
Casey Murphy | National Women's Soccer League NIL opportunities at Rutgers helped me build my brand early. With Rutgers R NIL, future Scarlet Knights will have even greater support to grow, learn, and prepare for what’s next.
Ace Bailey | Former Rutgers Basketball 
Rutgers is home. Choosing to stay was about loyalty, growth, and believing in this program. With R NIL, there’s real support behind our athletes as we continue building something special here in Jersey.
KJ Duff | Rutgers Football Rutgers is home. Choosing to stay was about loyalty, growth, and believing in this program. With R NIL, there’s real support behind our athletes as we continue building something special here in Jersey.
Dylan Harper | San Antonio Spurs 
Board & Executive Board
Michael Flaherty
Board of Directors
Michael Flaherty serves on the Scarlet Knight Enterprises Board of Directors, providing strategic guidance on brand growth, partnerships and business development for Rutgers Athletics.
Flaherty is Vice President and General Manager of Nike Basketball – North America, where he leads strategy, marketplace integration and brand growth. His career includes leadership positions with Nike, Jordan Brand and the NBA spanning more than two decades. Flaherty has built a reputation for developing innovative marketing strategies and executing integrated go-to-market approaches that connect product, content, sport and culture.
A Rutgers alumnus, Flaherty earned his degree in 2000 and served as a student manager for the men's basketball program, including two seasons as head manager.
Kimberly Lewis
Executive Vice President and Chief Administrative Officer
Kimberly Lewis is executive vice president and chief administrative officer of Rutgers University, overseeing the administrative activities of the university. Areas under her purview are Institutional Planning and Operations and University Finance and Administration, which includes University Human Resources and the Office of Information Technology.
Through her leadership, Lewis ensures that Rutgers’ administrative and operational functions effectively support the university’s mission of excellence in education, research, and public service. Prior to joining Rutgers, Lewis served as the executive vice president and chief administrative officer at Louisiana State University. While at LSU, she focused on executive-level planning, implementation, and assessment of financial and administrative strategies, policies and procedures, which enhanced LSU’s core mission of discovery, learning, and engagement.
Before her tenure at LSU, Lewis served as Secretary for the Louisiana Department of Revenue, responsible for collecting the state’s general fund dollars to support various state services, as well as the regulation of charitable gaming, collecting outstanding debts owed to state and local government through the office of debt recovery, and the regulation and sale of alcohol, tobacco and CBD through the Office of Alcohol and Tobacco Control. Before becoming Secretary of Revenue, Lewis was a partner in the Tax & Estates Practice Group at Jones Walker, LLP focusing primarily on state and local tax matters, economic development financing, incentives, and government relations. She holds a J.D., M.P.A., and B.A. from LSU.
Oliver Luck
Chairman, Board of Directors
Oliver Luck serves as Chairman of the Board for Scarlet Knight Enterprises, providing strategic leadership and guidance for the organization's efforts to grow revenue, expand partnerships and advance the business operations of Rutgers Athletics. In his role, he works with Scarlet Knight Enterprises and Rutgers Athletics leadership to identify opportunities across multimedia rights, corporate partnerships, ticketing strategy and name, image and likeness initiatives.
Luck is a longtime sports executive whose career has included leadership roles with the NCAA, NFL, XFL and Major League Soccer. He previously served as Executive Vice President of Regulatory Affairs for the NCAA and Commissioner and CEO of the XFL. Earlier in his career, Luck was Director of Athletics at West Virginia University and President of the Houston Sports Authority.
A former NFL quarterback, Luck played professionally with the Houston Oilers before beginning a career in sports administration. He was named the inaugural Chairman of the Board for Scarlet Knight Enterprises in March 2026.
Kathryn Tappen
Board of Directors
Kathryn Tappen serves on the Scarlet Knight Enterprises Board of Directors, providing expertise in sports media, broadcasting and brand development to support the organization's strategic initiatives.
Tappen is an Emmy Award-winning sportscaster who serves as a reporter and host for NBC Sports, TNT and NHL Network. She is the sideline reporter for Big Ten Saturday Night on NBC and has covered the Olympics, Super Bowl, Sunday Night Football, Stanley Cup Playoffs and major golf championships. In addition to her broadcasting career, she is active in philanthropy, serving on the board of the Marine Raider Foundation and supporting organizations such as the Guide Dog Foundation and America's VetDogs.
A Rutgers alumna, Tappen was a letterwinner in cross country and track and field. She was an Academic All-American and Big East Academic All-Star and remains among the top performers in program history in the 3,000-meter steeplechase.
Amy Towers
Chair, Rutgers Board of Governors
Amy L. Towers is chair of the Rutgers University Board of Governors. She established The Nduna Foundation in 2007 to advance interventions in nutrition and public health, community redevelopment, and human rights. Previously, she worked in corporate banking in Chicago, Hong Kong, and New York, and on Wall Street as a hedge fund founder and chief operating officer. During the past 20 years, she has served on several nonprofit boards ranging from community-based organizations to large national and multinational boards – including UNICEF and the CDC Foundation – providing leadership on international issues and public health.
Towers previously served as the chair of the Rutgers University Foundation Board of Directors and currently serves as the board chair of MANA Nutritive Aid, and as a board member of the National Fish and Wildlife Foundation, International Peace Institute and Center for Civilians in Conflict (CIVIC). She was also a founding member of the board of advisors to The Elders, created by Nelson Mandela, Archbishop Desmond Tutu, Richard Branson, and Peter Gabriel to work for peace, justice, human rights, and a sustainable planet.
A graduate of the University of Wisconsin-Madison, Towers has been recognized for her humanitarian efforts around the globe. She is a recipient of UNICEF’s Audrey Hepburn Humanitarian Award and has also been recognized by the Dikembe Mutombo Foundation, the Elizabeth Glazer Pediatric AIDS Foundation, the International Center for Research on Women and the National Fish and Wildlife Foundation.
Finn Wentworth
Board of Directors
Finn Wentworth serves on the Scarlet Knight Enterprises Board of Directors, providing strategic guidance to support the organization's growth and long-term business initiatives for Rutgers Athletics.
Wentworth is a sports and media executive, entrepreneur and investor. He was a key architect of YankeeNets, where he served as Chief Operating Officer and Chief Executive Officer, and was instrumental in founding the YES Network, the most-watched regional sports network in the country. He has also served on the boards of the NBA, New York Yankees, New Jersey Nets and New Jersey Devils.
In addition to his business career, Wentworth has held leadership roles with numerous philanthropic and civic organizations, including the New Jersey Pandemic Relief Fund, the Foundation for Morristown Medical Center and Atlantic Health System. His contributions have been recognized with honors including the NAIOP Lifetime Achievement Award and induction into the NJBIZ and New Jersey Hall of Fame.
Keli Zinn
Director of Athletics
Keli Zinn, a collegiate athletics leader with over 20 years of power conference experience and a proven track record of transforming championship-level programs, serves as Rutgers Director of Athletics. In her two decades as an athletics administrator, Zinn has played key roles in departments that have amassed a combined 16 national championships and 34 conference championships.
In her first season leading the Scarlet Knights, Zinn has transformed the athletic department to navigate the new era of college athletics. She has moved expeditiously, reshaping NIL operations, modernizing revenue generation strategies and making bold leadership decisions to position the athletic department for growth and success.
Zinn spearheaded the formation of Scarlet Knight Enterprises, which centralizes the athletic department's most valuable commercial assets into a unified structure, designed to identify new corporate partners, maximize marketing opportunities and expand brand value. Scarlet Knight Enterprises reflects a commitment to aligning the department's commercial strategy with the scale of opportunity available in the Big Ten and its position in the nation's No. 1 media market.
Zinn arrived at Rutgers following her stint as the executive deputy athletic director and chief operating officer at Louisiana State University. Zinn oversaw all external and internal affairs of the athletics department, working closely with university leadership, senior athletics administration and campus and community partners. Her work included supervision of all 21 varsity programs with direct oversight of football and gymnastics, revenue generation, capital projects and strategic initiatives.
Zinn was instrumental in advancing LSU's Name, Image, and Likeness (NIL) strategy, forging a partnership to produce The Money Game, a documentary series following Tigers student-athletes, which launched on Amazon Prime Video. Her innovative approach secured NIL agreements and fundraising growth across multiple sports, positioning LSU as a national NIL leader.
Prior to her time at LSU, Zinn spent 12 seasons at her alma mater West Virginia. While there, she served as deputy athletics director and chief operating officer of the department from 2016-2022. A native of Petersburg, West Viriginia, Zinn was appointed the school’s interim Director of Athletics, becoming the first woman to lead the department.
She earned a bachelor’s degree and master’s degree in sport management from West Virginia University.
Zinn began her career in collegiate athletics, serving as a compliance assistant with the Big East (2003-2004) before joining the University of Maryland as an assistant athletics director for compliance (2005-2010).