One Piece College Basketball Activation
The One Piece College Basketball activation brought the global anime phenomenon to Rutgers Athletics, creating a unique fusion of sports and pop culture. Through themed content, in-venue elements, and fan engagement, the activation delivered an immersive experience that connected with new audiences and energizeed the game day atmosphere.
RWJBarnabas Health Shining Knight
RWJBarnabas Health’s Shining Knight of the Game honors individuals who have gone through medical hardships in their life. This program highlights stories of courage, service, and leadership while celebrating those who embody the values of Rutgers and inspire others through their contributions.
Dr. Pepper Tuition Giveaway
“The Dr Pepper Tuition Giveaway at Rutgers Athletics showcases how national brands can create high-impact, fan-driven moments on the Big Ten stage. Through Scarlet Knight Enterprises, the activation brings together the excitement of the Boardwalk, student participation, and brand storytelling—delivering memorable experiences that engage fans while driving meaningful visibility for partners.”