One Piece College Basketball Activation
The One Piece College Basketball activation brought the global anime phenomenon to Rutgers Athletics, creating a unique fusion of sports and pop culture. Through themed content, in-venue elements, and fan engagement, the activation delivered an immersive experience that connected with new audiences and energizeed the game day atmosphere.
RWJBarnabas Health Shining Knight
RWJBarnabas Health’s Shining Knight of the Game honors individuals who have gone through medical hardships in their life. This program highlights stories of courage, service, and leadership while celebrating those who embody the values of Rutgers and inspire others through their contributions.
SHI Open at SHI Stadium
In collaboration with Rutgers Athletics, SHI created a unique digital series that transformed SHI Stadium into an interactive golf experience. Featuring LPGA professionals, Rutgers student-athletes, Casey Murphy, and Sir Henry, the campaign demonstrated how creative storytelling and strategic partnerships can deliver memorable fan experiences while highlighting the power of innovation.